Deceptive Marketing

This marketing strategy is not new. It has been in practice for many years by many service providers as well as manufacturers. We have experienced faulty products, low quality products and some were totally scam. All in the name of cost and profit. It is understandable if the company that does this is from small, […]

More

Coaching as Strategy

I have written some entries on this blog about coaching, but I think coaching as a subject deserves more than that. I will not brag about what others say about coaching because that will be repetitive and meaningless for you. I will write my experience in coaching and how you can compare and contrast with […]

More

When You Are Understaff….

As small business owner and entrepreneurs, resources are always scarce. Money, time, technology and people. If you are run small businesses, you probably agree with me. we don’t have much luxury just like the big boys do. “We need to be thrift” said one of my colleagues. Another said, “When you dont have enough money, […]

More

Why Wedding is Important?

I recently received some photos from a friend wedding. He has been dating the same girl for more than 10 years (what??!! but yes!!) and he surely deserved a nice and memorable wedding with his long time girlfriend now wife. But amidst the celebration moments captured in the photos, i wondered how people find money […]

More

I Apologize…

Hi all, I have been on hiatus for about 5 months now and here is my apology post. I was very busy with work transition, relocation, product writing and so on. In short i was very busy until i wasn’t motivated to write. But after some time (5 months or so) i’ve penned down a […]

More

EIGHT Tips on Pricing

Pricing is super important for “making it sells” and “making your profits”. Agree? But often times for new business owners, they are sometimes overcharged and on the other undercharged. Thus only profiting is just a dream. Because they lose both ways; overcharged they get less sales, and underchared they make losses for every additional output. […]

More

One Page – Marketing Plan

A marketing plan supposed to be easy to consume for both management and implementation team. One sometimes wonder why marketing is usually complicated, because we cannot execute anything that is complicated and hardly understood. This is where many marketing managers that develop marketing plans that are nice to hear but end up just a nice […]

More