Marketing
DUPLICATE – How to Create Successful Product
This is one of the more difficult steps. Often the entrepreneurs themselves are the master of the product and therefore to duplicate means to find someone else to do the same thing and produce the similar if not same results. Emmmm…isn’t that challenging? A lot of variables such as experience, style, capacity, capability and ingenuity […]
MoreINNOVATE – How to Create Successful Product
INNOVATE Usually at this stage, you have gathered substantial information of how your BASIC product work in the real customer’s setting. You have passed your moment of truth and a critical mass has been achieved. You have a long list of customers and you have stable sales monthly and you have repeat orders. Until […]
MoreBASIC – How to Create Successful Product
BASIC This is the first step; you need to have a BASIC product. At this stage this product will have some features and benefits that appeal your primary customer segment. Talking about customers, to have shorter period to achieve critical mass, my advice is to develop market driven product. Look at your customers and […]
MoreHow to Create Successful Product
Product is very important in every business. It can be in tangible form such as engineering tools, medical devices, electrical washing machine, hybrid car, solar power panel, cost effective airline and so on. Additionally, product also can come in intangible form such as services. In one article I read from MIT Sloan Management Review months […]
MoreNew Interview with PTMBD_Huza Radzi
I’ve been thinking of how to make my blog more meaningful so I personally will love to read it over and over again. I want something natural and unique which is hard to find. Suddenly i got this idea to interview some of my friends, ex-bosses and clients. Of course these people are ordinary in the […]
MoreMarketing Dilemma: Social vs Business
Marketing is the strategy for any organization to grow their business. If only you have read about “marketing” at core, you would understand. if you find your marketing definition equivalent to sales or advertising or branding solely, emmm…you got to do a lot more research, reading and learning. Because marketing, by right will make the sales, branding […]
MoreImproving Supply Chain: Four Main Items
When you look at any business there is always the basic supply chain. There is supply, mediator and customer. As i was reading an article in MIT Sloan Management (Summer 2010), i intend to elaborate a little bit more with more localized context of the four main items the author highlighted. The main article is […]
MorePTMBD_Interview with Pak Agus from REFANES
If you have ever been to Indonesia you would realized that it a country that capture the spirit of entrepreneurship substantially. You will see many people involve in businesses from the petty traders to IT geeks. I was at Padang a number of times where I saw “mobile” cigarette seller, rent-an umbrella (while raining you […]
MoreNew Propositions Required
I’ve been in food business for many years. I played four major roles and still playing at least two of them. I have been a worker in a few 5-star hotels and had my own restaurant few years ago. The other two roles that i still play are an advocate and customer. Let me tell […]
MoreThe Unnoticed Team Member
This story was shared by an old friend. We grew up together and went to the same school. To cut it short i ended up in marketing and my friend in project management. I did some project management too in the past so i can roughly understand his story. Its about “the unnoticed team member”. […]
MoreDeceptive Marketing
This marketing strategy is not new. It has been in practice for many years by many service providers as well as manufacturers. We have experienced faulty products, low quality products and some were totally scam. All in the name of cost and profit. It is understandable if the company that does this is from small, […]
MoreExisting Customers Not Important, Negate Them!
Do you believe that existing customers not important? Do you feel that many businesses care about their current customers? Do you feel that your service providers have done enough for you? Have you done enough for your customers? Let’s do this simple test. How many times does your service provider call you or let you […]
MoreTips_Hiring A Marketing Manger
Just get the recruitment consultant to do it for you can be the easiest way or check around with your friends for personal recommendations (referral) or check with your staffs whether they have anyone fit for the job. But what exactly you need to look when hiring a Marketing Manager. Emmmm..I won’t ask HR practitioner […]
MoreMust Have Skills for Sales and Marketing Person
I’ve done sales for a few years before moving into more strategic role in marketing. I’ve sold cookies in door-to-door sales job, tried and sold few jars of chocolates from table-to-table, sold investment packages from cold calling, sold training programs from cold calling and office-to-office and I am currently selling my Marketing Plan e-book. 🙂 […]
MoreMcKinsey:A Marketer’s Guide to Behavioral Economics
Hi ALL, I have been busy and unwell the last 1-2 weeks. sorry for not writing for quite a while. But that didn’t deter me to read some good articles on marketing, strategies and business. Below is the link to a solid brief on Marketing and behavioral economics. It also contain some strategies for your […]
MoreMarketing Strategy: Supply Chain Management
I am trying to expand marketing as we know it. Since my proposal is, marketing as a strategy and customers are central to marketing, it directly impacted the way organisation look at strategies and types of deployment towards the customers we serve. One of the things i would like to touch is Supply Chain Management […]
MoreHow to Purchase Marketing Plan Breakthrough S6PEC e-Book?
Hi all, I received numerous comments that they found some of the links not working, few errors, security and the quality of the e-book. firstly, allow me to apologize for all the non-sense that you have to go through. my bad and i am really sorry. but let me make it up to you because […]
MoreEIGHT Tips on Pricing
Pricing is super important for “making it sells” and “making your profits”. Agree? But often times for new business owners, they are sometimes overcharged and on the other undercharged. Thus only profiting is just a dream. Because they lose both ways; overcharged they get less sales, and underchared they make losses for every additional output. […]
MoreTEN Tips for Successful Marketing Implementation
How much do you spend on your marketing initiatives? How much is your ROMI (Return on Marketing Investment)? What is your sales right now? Does your sales increased? Why your sales team not in the field but in the office? When is your new product going to launch? When is the competition going to end? […]
MoreMarketing Plan Breakthrough_S6PEC_An Introduction
Should you consider of purchasing the full version of the Marketing Plan Breakthrough S6PEC, Buy it HERE
MoreMarketing Plan E-book – What Say You?
This is the full version of Marketing Plan Breakthrough S6PEC for your viewing pleasure. If you would like to purchase the full book please click HERE Appreciate your feedbacks and brickbats! Entreprenovator rocks! Email to entreprenovators@gmail.com
MoreMarketing Plan E-Book Is Going to Launch Real Soon!
My marketing plan e-book is going to be launched.
MoreHow to Develop Strategy Statement
1. Understand the industry landscape, what is it all about and who are the competitors. Understand the customer’s needs, segment the customer and find ways to add value with what you want to serve. You can refer to Product Planning section on how to value add your products. Over analyse makes you paralyse, so don’t […]
MoreOne Page – Marketing Plan
A marketing plan supposed to be easy to consume for both management and implementation team. One sometimes wonder why marketing is usually complicated, because we cannot execute anything that is complicated and hardly understood. This is where many marketing managers that develop marketing plans that are nice to hear but end up just a nice […]
MoreCause of Tragic Marketing:Reason 3
“Change is the new normal.” That was quoted by Philip Kotler in his new book “Chaotics”. While many see change as negative, there are a lot more businesses today see change as a good thing. Peter Drucker wrote in his book, “Entrepreneurship and Innovation”, that change in organization, industry and demographic are sources of innovation. […]
MoreCause of Tragic Marketing:Reason 2
It’s the Customer, Stupid! If you have experience working in marketing or sales, you will know what I meant. Not many organizations know what they can and cannot do when it comes to looking for specialty to serve their customer. We all want to be everything to everybody but at the end we are nothing […]
MoreWhat If You Miss the e-Book
MUST HAVE resource for small business owners and entrepreneurs The Marketing Plan Breakthrough S6PEC is READY!! Marketing Plan Breakthrough S6PEC is READY! Buy it HERE (ONLY USD 19.90 WITH LAUNCHING DISCOUNT) Let say, you miss the Marketing Plan e-Book (It’s READY!! Duuhh) and you have no idea how to get it; you can always contact […]
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khairul anwar 