Marketing
"It is common for all of us to seek our own path to success as we defined it. Time waits for no one."
"While allowing room for failures is encouraged, employees should also be trained to be courageous to admit mistakes and pick up slacks."
"Eventually, the core business will mature and stops growing. The owner should invest in parallel several years earlier in the next growth business so they are ready when the core stalled and profit would already be taking over as the next engine of growth."
The Case for Corporate College
In my previous article, “Reviving Youth Unemployment”, I brought up a new development in global education called corporate college. Here I would like to provide a snapshot of corporate college and how it can be game changing solution for government, corporate and university. If you Google keyword “corporate college”, you will see a long list of […]
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Domain Changed
Hi all, please note that i’ve recently changed the site domain from marketingplanbook.com to muddystarz.com If you ask me why, hmmm, the issues that interest me has gone beyond marketing. Yeah as simple as that. Why muddystarz? I was looking in a muddy puddle one day and i saw the reflection of stars on it. […]
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PTMBD_Interview with Dato’ Hj. Ameer Ali bin Mydin of Mydin Holdings Bhd (Part 2)
6. What has to be done to increase employability and career advancement in this industry? In this industry, if you can’t work hard enough please don’t join. If you love your weekends forget about it. It’s really a 24/7 job you know. You are on call all the time, just like a doctor on duty. To […]
MoreKnowledge Worker – The Essential Skills
Today’s world is not short of knowledge. In fact this profession called knowledge worker coined by Martin Feregrino in 1959 is in its strongest momentum now. The explosion of knowledge since the dawn of 21st century proves Peter Drucker’s prophecy that managing knowledge worker is the biggest management challenge. “Success in the knowledge economy comes […]
MoreDeadly, Doable, Duplicable – 3D
You see, i love reading and i can consider myself addicted to it already. i feel itchiness all over my body if i dont read, and by the end of any week if i catch myself not reading anything useful i feel dumb and bad about wasting my time. so far, i had few of […]
MoreDUPLICATE – How to Create Successful Product
This is one of the more difficult steps. Often the entrepreneurs themselves are the master of the product and therefore to duplicate means to find someone else to do the same thing and produce the similar if not same results. Emmmm…isn’t that challenging? A lot of variables such as experience, style, capacity, capability and ingenuity […]
MorePTMBD_Interview with Huza Radzi of Westin KL (Part 2)
Organizational Issues 6. Is it easy to find good talent for this industry? What is the entry level? It is never easy. Leaders are made, not born. But some leaders are just better at it. Some are direct, some are introvert, some no-nonsense and so on. Leaders need nurturing, give them chance to explore, […]
MoreINNOVATE – How to Create Successful Product
INNOVATE Usually at this stage, you have gathered substantial information of how your BASIC product work in the real customer’s setting. You have passed your moment of truth and a critical mass has been achieved. You have a long list of customers and you have stable sales monthly and you have repeat orders. Until […]
MoreBASIC – How to Create Successful Product
BASIC This is the first step; you need to have a BASIC product. At this stage this product will have some features and benefits that appeal your primary customer segment. Talking about customers, to have shorter period to achieve critical mass, my advice is to develop market driven product. Look at your customers and […]
MoreHow to Create Successful Product
Product is very important in every business. It can be in tangible form such as engineering tools, medical devices, electrical washing machine, hybrid car, solar power panel, cost effective airline and so on. Additionally, product also can come in intangible form such as services. In one article I read from MIT Sloan Management Review months […]
MoreNew Interview with PTMBD_Huza Radzi
I’ve been thinking of how to make my blog more meaningful so I personally will love to read it over and over again. I want something natural and unique which is hard to find. Suddenly i got this idea to interview some of my friends, ex-bosses and clients. Of course these people are ordinary in the […]
MoreMarketing Dilemma: Social vs Business
Marketing is the strategy for any organization to grow their business. If only you have read about “marketing” at core, you would understand. if you find your marketing definition equivalent to sales or advertising or branding solely, emmm…you got to do a lot more research, reading and learning. Because marketing, by right will make the sales, branding […]
MoreImproving Supply Chain: Four Main Items
When you look at any business there is always the basic supply chain. There is supply, mediator and customer. As i was reading an article in MIT Sloan Management (Summer 2010), i intend to elaborate a little bit more with more localized context of the four main items the author highlighted. The main article is […]
MoreBuilding A Company Without Borders: How I Am Going To Do It?
I got this title as i was reading an article in Harvard Business Review (April 2010) – How Did I Do It. Whereby the CEO of Reckitt Beckinser (RB) – Bart Becht wrote a very useful article on how he grew the company to become one of the most fearful competitors in the housing cleaning products […]
MoreSelling Skills for Business Fitness
How many of you work as a salesman? How many of you enjoy sales? How many know someone that don’t enjoy doing sales but working as a salesman? How many of you need some recharge and newer perspectives and ways to get your sales momentum? Read on. I think i just found a nice piece […]
MorePTMBD_Interview with Pak Agus from REFANES
If you have ever been to Indonesia you would realized that it a country that capture the spirit of entrepreneurship substantially. You will see many people involve in businesses from the petty traders to IT geeks. I was at Padang a number of times where I saw “mobile” cigarette seller, rent-an umbrella (while raining you […]
MoreNew Propositions Required
I’ve been in food business for many years. I played four major roles and still playing at least two of them. I have been a worker in a few 5-star hotels and had my own restaurant few years ago. The other two roles that i still play are an advocate and customer. Let me tell […]
MoreThe Unnoticed Team Member
This story was shared by an old friend. We grew up together and went to the same school. To cut it short i ended up in marketing and my friend in project management. I did some project management too in the past so i can roughly understand his story. Its about “the unnoticed team member”. […]
MoreDeceptive Marketing
This marketing strategy is not new. It has been in practice for many years by many service providers as well as manufacturers. We have experienced faulty products, low quality products and some were totally scam. All in the name of cost and profit. It is understandable if the company that does this is from small, […]
MoreExisting Customers Not Important, Negate Them!
Do you believe that existing customers not important? Do you feel that many businesses care about their current customers? Do you feel that your service providers have done enough for you? Have you done enough for your customers? Let’s do this simple test. How many times does your service provider call you or let you […]
MoreHow to Make MLM Works?
In my previous post, i promised to show at least 5 ways How To Make MLM Works. These are the first THREE. Have fun! First Way: It’s A Business While many said it is just a passive income source, why make it passive if you can make it active? How many of us dislike what […]
MoreWhy Wedding is Important?
I recently received some photos from a friend wedding. He has been dating the same girl for more than 10 years (what??!! but yes!!) and he surely deserved a nice and memorable wedding with his long time girlfriend now wife. But amidst the celebration moments captured in the photos, i wondered how people find money […]
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Must Have Skills for Sales and Marketing Person
I’ve done sales for a few years before moving into more strategic role in marketing. I’ve sold cookies in door-to-door sales job, tried and sold few jars of chocolates from table-to-table, sold investment packages from cold calling, sold training programs from cold calling and office-to-office and I am currently selling my Marketing Plan e-book. 🙂 […]
MoreMcKinsey:A Marketer’s Guide to Behavioral Economics
Hi ALL, I have been busy and unwell the last 1-2 weeks. sorry for not writing for quite a while. But that didn’t deter me to read some good articles on marketing, strategies and business. Below is the link to a solid brief on Marketing and behavioral economics. It also contain some strategies for your […]
MoreMarketing Strategy: Supply Chain Management
I am trying to expand marketing as we know it. Since my proposal is, marketing as a strategy and customers are central to marketing, it directly impacted the way organisation look at strategies and types of deployment towards the customers we serve. One of the things i would like to touch is Supply Chain Management […]
MoreHow to Purchase Marketing Plan Breakthrough S6PEC e-Book?
Hi all, I received numerous comments that they found some of the links not working, few errors, security and the quality of the e-book. firstly, allow me to apologize for all the non-sense that you have to go through. my bad and i am really sorry. but let me make it up to you because […]
MoreEIGHT Tips on Pricing
Pricing is super important for “making it sells” and “making your profits”. Agree? But often times for new business owners, they are sometimes overcharged and on the other undercharged. Thus only profiting is just a dream. Because they lose both ways; overcharged they get less sales, and underchared they make losses for every additional output. […]
MoreTEN Tips for Successful Marketing Implementation
How much do you spend on your marketing initiatives? How much is your ROMI (Return on Marketing Investment)? What is your sales right now? Does your sales increased? Why your sales team not in the field but in the office? When is your new product going to launch? When is the competition going to end? […]
MoreWhy Do You Need A Marketing Plan?
When i ask entrepreneurs and small business owners, it is not unusual for not having any marketing plan. I once read that Sir Richard Branson was never had any marketing plan when he started the 1st Virgin business many years ago. In fact in one study of entrepreneurship (i couldn’t recall the name of the […]
MoreMarketing Plan Breakthrough_S6PEC_An Introduction
Should you consider of purchasing the full version of the Marketing Plan Breakthrough S6PEC, Buy it HERE
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khairul anwar 