The last 15 years the center of the economy has been shifting towards Asia. This trend will continue. In fact it is eminent that the standard of Asia will become the de facto standard of the world. These exciting opportunities pose a big challenge for Asian because we will need to have global business skills […]
MoreToday’s world is not short of knowledge. In fact this profession called knowledge worker coined by Martin Feregrino in 1959 is in its strongest momentum now. The explosion of knowledge since the dawn of 21st century proves Peter Drucker’s prophecy that managing knowledge worker is the biggest management challenge. “Success in the knowledge economy comes […]
MoreThis is one of the more difficult steps. Often the entrepreneurs themselves are the master of the product and therefore to duplicate means to find someone else to do the same thing and produce the similar if not same results. Emmmm…isn’t that challenging? A lot of variables such as experience, style, capacity, capability and ingenuity […]
MoreBackground 1. What is your current role? Tell us a little about your background I am currently an Assistant Director of Food and Beverage for Westin Hotel Kuala Lumpur. I am the captain of the ship. I have 9 different areas i.e. outlets; with its own unique concept. This is my 4th year at […]
MoreOrganizational Issues 6. Is it easy to find good talent for this industry? What is the entry level? It is never easy. Leaders are made, not born. But some leaders are just better at it. Some are direct, some are introvert, some no-nonsense and so on. Leaders need nurturing, give them chance to explore, […]
MoreAs a manager, being productive is the key thing to deliver timely results. You can be a CEO, COO, CFO, GM, MD, and so on but if you fail to deliver timely results, if you only keep delivering yesterday’s result today, then you are not being productive..enough. I always practise writing down the Daily Things […]
MoreI do agree with this because I’ve experienced it first hand. My experiences come in two forms. Firstly as a manager, and secondly as someone thats dealing with a lot of organizations and succession planning i.e. management in my client’s organization. The latter form, in fact, help me to model and shape my thinking differently […]
MoreI believe that change is continuous and moving baseline. In other words, everyday we need to keep looking for things to change (surely a lot of them, but are we doing anything about it???) and keep achieving even a simple thing like, mowing your lawn or just a phone call to some key customers and […]
MoreINNOVATE Usually at this stage, you have gathered substantial information of how your BASIC product work in the real customer’s setting. You have passed your moment of truth and a critical mass has been achieved. You have a long list of customers and you have stable sales monthly and you have repeat orders. Until […]
MoreBASIC This is the first step; you need to have a BASIC product. At this stage this product will have some features and benefits that appeal your primary customer segment. Talking about customers, to have shorter period to achieve critical mass, my advice is to develop market driven product. Look at your customers and […]
MoreProduct is very important in every business. It can be in tangible form such as engineering tools, medical devices, electrical washing machine, hybrid car, solar power panel, cost effective airline and so on. Additionally, product also can come in intangible form such as services. In one article I read from MIT Sloan Management Review months […]
MoreI’ve been thinking of how to make my blog more meaningful so I personally will love to read it over and over again. I want something natural and unique which is hard to find. Suddenly i got this idea to interview some of my friends, ex-bosses and clients. Of course these people are ordinary in the […]
MoreMarketing is the strategy for any organization to grow their business. If only you have read about “marketing” at core, you would understand. if you find your marketing definition equivalent to sales or advertising or branding solely, emmm…you got to do a lot more research, reading and learning. Because marketing, by right will make the sales, branding […]
MoreWhen you look at any business there is always the basic supply chain. There is supply, mediator and customer. As i was reading an article in MIT Sloan Management (Summer 2010), i intend to elaborate a little bit more with more localized context of the four main items the author highlighted. The main article is […]
MoreHow many of you work as a salesman? How many of you enjoy sales? How many know someone that don’t enjoy doing sales but working as a salesman? How many of you need some recharge and newer perspectives and ways to get your sales momentum? Read on. I think i just found a nice piece […]
MoreI was often asked how did i managed my projects? Emm…my simple reply was “just manage”. Really, what i did was simply managing whatever is needed so the project can be successful. Some also asked, “But, you weren’t the certified Project Manager from any project management professional body, how did you manage?”. I wasn’t taken […]
MoreIf you have ever been to Indonesia you would realized that it a country that capture the spirit of entrepreneurship substantially. You will see many people involve in businesses from the petty traders to IT geeks. I was at Padang a number of times where I saw “mobile” cigarette seller, rent-an umbrella (while raining you […]
MoreThis story was shared by an old friend. We grew up together and went to the same school. To cut it short i ended up in marketing and my friend in project management. I did some project management too in the past so i can roughly understand his story. Its about “the unnoticed team member”. […]
MoreThis marketing strategy is not new. It has been in practice for many years by many service providers as well as manufacturers. We have experienced faulty products, low quality products and some were totally scam. All in the name of cost and profit. It is understandable if the company that does this is from small, […]
MoreAs small business owner and entrepreneurs, resources are always scarce. Money, time, technology and people. If you are run small businesses, you probably agree with me. we don’t have much luxury just like the big boys do. “We need to be thrift” said one of my colleagues. Another said, “When you dont have enough money, […]
MoreDo you believe that existing customers not important? Do you feel that many businesses care about their current customers? Do you feel that your service providers have done enough for you? Have you done enough for your customers? Let’s do this simple test. How many times does your service provider call you or let you […]
MoreIn my previous post, i promised to show at least 5 ways How To Make MLM Works. These are the first THREE. Have fun! First Way: It’s A Business While many said it is just a passive income source, why make it passive if you can make it active? How many of us dislike what […]
MoreJust get the recruitment consultant to do it for you can be the easiest way or check around with your friends for personal recommendations (referral) or check with your staffs whether they have anyone fit for the job. But what exactly you need to look when hiring a Marketing Manager. Emmmm..I won’t ask HR practitioner […]
MoreI recently received some photos from a friend wedding. He has been dating the same girl for more than 10 years (what??!! but yes!!) and he surely deserved a nice and memorable wedding with his long time girlfriend now wife. But amidst the celebration moments captured in the photos, i wondered how people find money […]
MoreMany of you probably handling various projects presently. it could be your work projects or personal (some called it Pet) projects. here i would like to focus on projects that you do at work. Now we have a Project Manager (PM) role (as a professional job) to manage projects in the company. generally PM is […]
MoreHi all, I have been on hiatus for about 5 months now and here is my apology post. I was very busy with work transition, relocation, product writing and so on. In short i was very busy until i wasn’t motivated to write. But after some time (5 months or so) i’ve penned down a […]
MoreHow much do you spend on your marketing initiatives? How much is your ROMI (Return on Marketing Investment)? What is your sales right now? Does your sales increased? Why your sales team not in the field but in the office? When is your new product going to launch? When is the competition going to end? […]
MoreWhen i ask entrepreneurs and small business owners, it is not unusual for not having any marketing plan. I once read that Sir Richard Branson was never had any marketing plan when he started the 1st Virgin business many years ago. In fact in one study of entrepreneurship (i couldn’t recall the name of the […]
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MoreA marketing plan supposed to be easy to consume for both management and implementation team. One sometimes wonder why marketing is usually complicated, because we cannot execute anything that is complicated and hardly understood. This is where many marketing managers that develop marketing plans that are nice to hear but end up just a nice […]
More“Change is the new normal.” That was quoted by Philip Kotler in his new book “Chaotics”. While many see change as negative, there are a lot more businesses today see change as a good thing. Peter Drucker wrote in his book, “Entrepreneurship and Innovation”, that change in organization, industry and demographic are sources of innovation. […]
MoreIt’s the Customer, Stupid! If you have experience working in marketing or sales, you will know what I meant. Not many organizations know what they can and cannot do when it comes to looking for specialty to serve their customer. We all want to be everything to everybody but at the end we are nothing […]
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khairul anwar 