entreprenovator
PTMBD_Interview with Pak Agus from REFANES
If you have ever been to Indonesia you would realized that it a country that capture the spirit of entrepreneurship substantially. You will see many people involve in businesses from the petty traders to IT geeks. I was at Padang a number of times where I saw “mobile” cigarette seller, rent-an umbrella (while raining you […]
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EIGHT Tips on Pricing
Pricing is super important for “making it sells” and “making your profits”. Agree? But often times for new business owners, they are sometimes overcharged and on the other undercharged. Thus only profiting is just a dream. Because they lose both ways; overcharged they get less sales, and underchared they make losses for every additional output. […]
MoreWhy Do You Need A Marketing Plan?
When i ask entrepreneurs and small business owners, it is not unusual for not having any marketing plan. I once read that Sir Richard Branson was never had any marketing plan when he started the 1st Virgin business many years ago. In fact in one study of entrepreneurship (i couldn’t recall the name of the […]
MoreHow to Develop Strategy Statement
1. Understand the industry landscape, what is it all about and who are the competitors. Understand the customer’s needs, segment the customer and find ways to add value with what you want to serve. You can refer to Product Planning section on how to value add your products. Over analyse makes you paralyse, so don’t […]
MoreOne Page – Marketing Plan
A marketing plan supposed to be easy to consume for both management and implementation team. One sometimes wonder why marketing is usually complicated, because we cannot execute anything that is complicated and hardly understood. This is where many marketing managers that develop marketing plans that are nice to hear but end up just a nice […]
MoreCause of Tragic Marketing:Reason 3
“Change is the new normal.” That was quoted by Philip Kotler in his new book “Chaotics”. While many see change as negative, there are a lot more businesses today see change as a good thing. Peter Drucker wrote in his book, “Entrepreneurship and Innovation”, that change in organization, industry and demographic are sources of innovation. […]
MoreCause of Tragic Marketing:Reason 2
It’s the Customer, Stupid! If you have experience working in marketing or sales, you will know what I meant. Not many organizations know what they can and cannot do when it comes to looking for specialty to serve their customer. We all want to be everything to everybody but at the end we are nothing […]
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khairul anwar 