Climate Cooling Story – Trade Your Threads, Not the Planet




👘Patagonia pioneered in 2013, a reuse and repair initiative (Worn Wear)

👘Showing how end-of-life strategies can apply even to clothing.

👘Encouraging customers not to throw away used garments.

👘But to trade them in or repair them for continued use.

👘Customers can bring in their used Patagonia clothing.

👘And trade it in for store credit.

👘Patagonia then cleans, repairs, and resells those items as second-hand products.

👘Via an online Worn Wear shop.

👘Use mobile repair trucks tours to fix gear in communities.

👘Provide DIY repair guides in partnership with other organization.

👘Buying a used garment instead of a new one can reduce its carbon footprint by 60% on average.

#Innovation #Management #Leadership #Sustainability #ClimateChange #Regeneration

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