👘Patagonia pioneered in 2013, a reuse and repair initiative (Worn Wear)
👘Showing how end-of-life strategies can apply even to clothing.
👘Encouraging customers not to throw away used garments.
👘But to trade them in or repair them for continued use.
👘Customers can bring in their used Patagonia clothing.
👘And trade it in for store credit.
👘Patagonia then cleans, repairs, and resells those items as second-hand products.
👘Via an online Worn Wear shop.
👘Use mobile repair trucks tours to fix gear in communities.
👘Provide DIY repair guides in partnership with other organization.
👘Buying a used garment instead of a new one can reduce its carbon footprint by 60% on average.
#Innovation #Management #Leadership #Sustainability #ClimateChange #Regeneration

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