Marketing is the strategy for any organization to grow their business. If only you have read about “marketing” at core, you would understand. if you find your marketing definition equivalent to sales or advertising or branding solely, emmm…you got to do a lot more research, reading and learning. Because marketing, by right will make the sales, branding […]
MoreWhen you look at any business there is always the basic supply chain. There is supply, mediator and customer. As i was reading an article in MIT Sloan Management (Summer 2010), i intend to elaborate a little bit more with more localized context of the four main items the author highlighted. The main article is […]
MoreI got this title as i was reading an article in Harvard Business Review (April 2010) – How Did I Do It. Whereby the CEO of Reckitt Beckinser (RB) – Bart Becht wrote a very useful article on how he grew the company to become one of the most fearful competitors in the housing cleaning products […]
MoreHow many of you work as a salesman? How many of you enjoy sales? How many know someone that don’t enjoy doing sales but working as a salesman? How many of you need some recharge and newer perspectives and ways to get your sales momentum? Read on. I think i just found a nice piece […]
MoreI was often asked how did i managed my projects? Emm…my simple reply was “just manage”. Really, what i did was simply managing whatever is needed so the project can be successful. Some also asked, “But, you weren’t the certified Project Manager from any project management professional body, how did you manage?”. I wasn’t taken […]
MoreIf you have ever been to Indonesia you would realized that it a country that capture the spirit of entrepreneurship substantially. You will see many people involve in businesses from the petty traders to IT geeks. I was at Padang a number of times where I saw “mobile” cigarette seller, rent-an umbrella (while raining you […]
MoreI have written some entries on this blog about coaching, but I think coaching as a subject deserves more than that. I will not brag about what others say about coaching because that will be repetitive and meaningless for you. I will write my experience in coaching and how you can compare and contrast with […]
MoreDo you believe that existing customers not important? Do you feel that many businesses care about their current customers? Do you feel that your service providers have done enough for you? Have you done enough for your customers? Let’s do this simple test. How many times does your service provider call you or let you […]
MoreIn my previous post, i promised to show at least 5 ways How To Make MLM Works. These are the first THREE. Have fun! First Way: It’s A Business While many said it is just a passive income source, why make it passive if you can make it active? How many of us dislike what […]
MoreJust get the recruitment consultant to do it for you can be the easiest way or check around with your friends for personal recommendations (referral) or check with your staffs whether they have anyone fit for the job. But what exactly you need to look when hiring a Marketing Manager. Emmmm..I won’t ask HR practitioner […]
MoreHi all, I have been on hiatus for about 5 months now and here is my apology post. I was very busy with work transition, relocation, product writing and so on. In short i was very busy until i wasn’t motivated to write. But after some time (5 months or so) i’ve penned down a […]
MoreHi ALL, I have been busy and unwell the last 1-2 weeks. sorry for not writing for quite a while. But that didn’t deter me to read some good articles on marketing, strategies and business. Below is the link to a solid brief on Marketing and behavioral economics. It also contain some strategies for your […]
MoreI am trying to expand marketing as we know it. Since my proposal is, marketing as a strategy and customers are central to marketing, it directly impacted the way organisation look at strategies and types of deployment towards the customers we serve. One of the things i would like to touch is Supply Chain Management […]
MorePricing is super important for “making it sells” and “making your profits”. Agree? But often times for new business owners, they are sometimes overcharged and on the other undercharged. Thus only profiting is just a dream. Because they lose both ways; overcharged they get less sales, and underchared they make losses for every additional output. […]
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khairul anwar 